Jelmer den Adel.

Obviously is was the Night Watch, the greatest masterpiece of Rembrandt, that inspired Mizuno to create their latest limited edition running shoe. The black shoe with typical golden ‘clair-obscur’ details instilled us with enough creative input to create a commercial that would honor the year of Rembrant.

Rembrandt was the master of ‘clair-obscur’, a technique that uses strong light and darkness contrasts, which results in a dramatic effect. Perfectly demonstrated by in the Night Watch itself.

Obviously we had to challenge ourselves to shoot our commercial in that very same style.

Agency

Lagom Collective

Opdrachtgever

Mizuno, Amsterdam Marathon, Rijksmuseum, Stichting Rembrandt

Mijn rol

Concept, Regie

 

Other Work

All work

    Opening Arnhem Centraal

    ActivationArt DirectionCampaignFilm

    Framed Festival

    Art DirectionCampaignFilm

    Laaggeletterden

    Art DirectionFilm

    Ruimtekoers Festival Statementfilm

    Sonsbeek TransACTION

    AnimationArt DirectionFilm

    De Overloper

    ActivationArt DirectionProduct Design